This paper methodically studies the relationship between the functions of media organizations and their ownership. The material examined by the author is the content of daily Sudanese newspapers; the hypothesis being tested, from the prism of political economy, is whether or not there is a direct correlation between the ownership of a newspaper and the bias in its content. The paper begins with a survey of editorial content from several Sudanese newspapers and explores the influence of both private sector and public sector funding on their editorial content. The author concludes that despite the presence of a diverse media environment in Sudan, a classically authoritarian power structure reigns over the Sudanese media. This remains true even in the case of privately owned, independent papers, where the loyalty paid by the media owners to the government is not desired.