​This article debates the significance of cultural differences in the identification and application of principles of sport governance. It attempts at refuting the underlying assumption that the ‘progress’ achieved and enjoyed within sport governance in the West represents the model to be emulated by the non-west. It argues that modernisation of sport is liable to take on subtly different forms in different local contexts which are modern but not uniform, supporting in effect a form of ‘multiple modernities’. Sport governance, like modernity itself, is not a homogeneous phenomenon, as its (cultural, political, and/or economic, and thus sport) forms varies as much as cultural contexts do, and their characteristics overlap rather than tend to take a unitary set of features attributable to a single model.